Kool-Aid Man bursts through walls in an effort to quench the thirst of the young and young at heart. He's the official spokesperson for the drink invented in Hastings.
"I think Kool-Aid Man takes something that we all recognize and enjoy and it puts it in a person," said Adams County Visitors Bureau's Kaleena Fong.
Kool-Aid Man first appeared in print and TV ads in 1975. Twenty-five years later, the famous Mann's Chinese Theatre honored him by putting his footprints in cement alongside other famous celebrates like John Wayne and George Clooney.
"It creates the fact that Kool-Aid is a big deal and it's not just a big deal here and it takes that international association and brings it back to Hastings."
Kraft Foods, which now owns Kool-Aid, donated the prints to Hastings and they sit outside the Visitors Bureau.
"It's just important to recognize the past and how Edwin Perkins gave a great gift to our community and to the world when he invented Kool-Aid and this helps us celebrate it all year long."
Zach Richie's feet were just a little bit smaller than the man in red's, but that doesn't stop HIM from saying, "Oh yeah!"
"A lot of people are just looking for quirky things along the side of the road when they're traveling that they can see or take their picture with or learn something about."
Hastings serves up Nebraska's official soft drink year-round. Kool-Aid Man may love to burst through walls and concrete but his footprints and importance are left in the city where it all began.
Kool-Aid Days are held the second weekend in August every year in Hastings.
For more history on Kool-Aid visit the Hastings Museum or the Adams County Convention and Visitors Bureau.