Melrose Appliance Dealer Announces Merger - KHGI-TV/KWNB-TV/KHGI-CD-Grand Island, Kearney, Hastings

Melrose Appliance Dealer Announces Merger

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SOURCE: Gray's Appliance

Gray's Appliance, a local dealer of household appliances and parts in Melrose, MA, is pleased to announce a new partnership with the New England Appliance & Electronics Group (NEAEG), a move intended to offer lower prices to consumers and increase inventory selection.

Melrose, MA (PRWEB) June 30, 2012

Gray's Appliance in Melrose hasn't left the town since the business was founded in 1928. However, this year marks a new chapter in the story of this household appliance and appliance parts retailer. The store's partnership with the New England Appliance & Electronics Group (NEAEG) promises an increased ability to serve the North Boston region's ever-growing need for household appliances.

NEAEG, a conglomerate organization containing over 125 similar dealers in the region, provides small business owners with increased warehouse space and logistical assistance. This gives local dealers the ability to stock a wider selection in their stores, as well as access the expanded inventory contained in NEAEG's warehouse. The warehouse holds over 40 million dollars worth of new appliances, and directly purchasing from this stock allows sellers like Gray's Appliance to offer lower prices than ever before.

The financial security and operations growth afforded by this partnership gives Gray's Appliance operations manager Brian Moore a few new options when it comes to serving the needs of the area. In addition to a larger inventory of unique items like outdoor appliances, Moore is prepared to introduce various promotional offers and seasonal sales with the help of NEAEG's financial benefits. "We're all very excited about the NEAEG membership," Moore said. "It provides us with a unique opportunity to better serve our customers, offer lower prices, and compete in the greater Boston Area appliance market."

With nearly 85 years of experience in the local home appliance market, Gray's Appliance assures customers that this partnership will not alter the business' emphasis on individual customer relations and personal attention. In addition to the latest models, including KitchenAid, Maytag, Whirlpool, Frigidaire, and many more, the business provides award-winning appliance repair services. Another recent addition to the business is Gray's Sleep Center, offering high-quality Serta brand mattresses.

About the company:
Gray's Appliance is a local household appliance and parts retailer with an award winning service department serving the North of Boston area from their Melrose, MA location since 1928. Gray's offers top name brands including: KitchenAid, Maytag, Whirlpool, Jenn-Air, Frigidaire, Electrolux, Premier, Summit, Amana and Fisher Paykel. In addition, Gray's Sleep Center offers high quality mattresses from the popular Serta brand. For more information visit their website at http://www.graysappliance.com.

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