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Wins Increase Austin-based Independent Shop's SUBWAY® Roster to 42 Markets.
Austin, TX (PRWEB) October 12, 2012
Austin-based independent advertising agency, Proof Advertising, has been awarded the San Francisco and Omaha markets of SUBWAY® Restaurants following a full scale review for both regions, totaling 520 SUBWAY® stores. The wins bring Proof's growing SUBWAY® roster, under which they currently handle creative and media duties for 40 markets nationwide, to a total of 42 markets and a store count of 6500. Under the new agreements Proof will handle all strategic planning as well as creative and media duties for San Francisco and Omaha, which combined are valued at approximately $4.5MM according to Neilsen AdViews.
San Francisco is the second significant west coast win for Proof, who was awarded the brand's ultra-competitive Los Angeles market back in May of 2011. The new markets add to Proof’s impressive record of recent SUBWAY wins, for a total of 11 markets in the last 12 months.
“Proof's track record of success with Subway really stood out in our review,” said Manoj Tripathi, local board chair for the San Francisco market. “What was even more impressive was how they used local consumer insight and data to provide us with a roadmap for moving our business forward in the coming years. We are excited to have them on board.”
The brand has honored its relationship with Proof throughout the partnership, naming the shop its Agency of the Year for 2010 and 2011.
"We have had great success with the Subway brand and the relationship has been growing consistently since picking up our first region back in 2005. They're a fabulous client to work with," remarks Bryan Christian, President of Proof. "We couldn't be more thrilled to be one of the brand's trusted agency partners and are eager to get things kicked off in San Francisco and Omaha."
About Proof Advertising
Proof is a full service independent advertising agency based in Austin, Texas specializing in creative solutions for innovative brands nationwide. Clients include: 3M, SUBWAY® Restaurants, Cargill, Huaweii Device USA, Hyatt Resorts, San Antonio Tourism, Security Services Federal Credit Union, Honeywell Aerospace and Waterloo Gin. For more information visit: http://www.proof-advertising.com.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey — one that has made it possible for thousands of individuals to build and succeed in their own business.
In the 2010 Zagat® Fast Food Survey, the SUBWAY® brand was ranked “number one” by consumers in the “Most Popular,” “Top Service” and “Healthy Options” categories for food brands with 5,000 or more locations. SUBWAY® restaurants were also recently ranked as the most loved Fast Food Chain in the U.S., according to Amplicate, a research firm, that specializes in the public opinions of social media users.
For more information about the SUBWAY® chain, visit http://www.subway.com
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