It's crunch time for Thanksgiving Day, as shoppers hit the grocery stores to check off their last minute lists.
Many shoppers said it's tough to avoid the last minute rush.
The check-out counter at Grand Island's HyVee didn't see much of a break all day. Shoppers filled in the spaces of grocery store aisles in hopes of finding all their last minute Thanksgiving dinner needs.
Pat Struss, a last minute shopper, is cooking her family meal this year. Struss said, "I've been making a list all week and I'm kind of a procrastinator. I just do things at the last minute so this is it."
Dave Blum, HyVee's store director, said the items that stand out in popularity this time of year are: "Celery for dressing, fresh cranberries, oranges, baking items such as chocolate chips and sugar, flour that kind of stuff. We're selling more turkeys than ever before."
To meet the turkey demand, the turkeys were restocked every 30-45 minutes.
Blum said they also saw a decrease in the number of those buying store brand turkeys, the traditionally less expensive ones, and an increase in brand-name items. He said for him that means it's a sign of an improving economy.