The American Red Cross is launching the Summer of Stories campaign to share the personal impact blood and platelet donors can have on a patient in need and to help ensure a sufficient blood supply is available in the months ahead.
"Stories are the glue that bind many of us together," said Tricia Quinn, CEO of the Midwest Blood Services Region. "Whether you've needed blood, have given blood or simply want to share a fun summer memory, we want to hear from you."
The Red Cross asks all eligible blood and platelet donors to join its Summer of Stories campaign, which kicks off May 23 and runs through Sept. 9. Through Summer of Stories, the organization hopes to encourage at least two more donors to give blood at every Red Cross blood drive this summer — above what's expected — to help ensure lifesaving blood products are available at a moment's notice.
Historically, during the summer months of June, July and August, about two fewer donors give blood at each Red Cross blood drive than what patients need. But, this seasonal challenge can be overcome two generous donors at a time, at every blood drive, every day.
To kick off Summer of Stories and encourage donations before and after the Memorial Day holiday, all presenting blood donors between May 23 and 31 could win one of five $1,000 American Express gift cards to help create their own summer of stories.
Upcoming blood donation opportunities around the Memorial Day holiday include:
Call 1-800-RED CROSS (1-800-733-2767) or visit redcrossblood.org to make an appointment or for more information.