Activate Buffalo County is launching its second ReThink Your Drink campaign this July. The campaign promotes choosing water over sugary beverages like pop, sweetened tea, and sports drinks.
The campaign incorporates a traveling ReThink Your Drink display, online resources and information, and a media campaign in order to promote healthful choices to Buffalo County community members and assist them in making those choices.
The ReThink Your Drink display has traveled across the state, showing up at health fairs, businesses, and schools, and is making a stop at the Buffalo County Fair.
The display includes statistics on sugary drink consumption, example drinks and their sugar content, a model of 5 lbs. of fat, and an interactive challenge to match sugar amounts with their respective beverages. The display was funded by a grant from Blue Cross Blue Shield and the University of Nebraska at Kearney's Human Performance Lab.
On ActivateBuffaloCounty.com, community members can find information and statistics on sugary drink consumption, resources to help reduce the consumption of sugary drinks, posters and other shareable media, monthly challenges related to rethinking their drinks, and an active blog with current info, fun facts, and motivational posts.