Activate Buffalo County Launches 2013 Rethink Your Drink Campaign
Activate Buffalo County is launching its second
ReThink Your Drink campaign this July. The campaign promotes choosing water over sugary
beverages like pop, sweetened tea, and sports drinks.
The campaign incorporates
a traveling ReThink Your Drink display, online resources and information, and
a media campaign in order to promote healthful choices to Buffalo County
community members and assist them in making those choices.
The ReThink Your Drink display has traveled across the
state, showing up at health fairs, businesses, and schools, and is making a stop at the Buffalo County Fair.
The display includes statistics on sugary
drink consumption, example drinks and their sugar content, a model of 5 lbs. of
fat, and an interactive challenge to match sugar amounts with their respective
beverages. The display was funded by a grant from Blue Cross Blue Shield and
the University of Nebraska at Kearney's Human Performance Lab.
On ActivateBuffaloCounty.com, community members can find
information and statistics on sugary drink consumption, resources to help
reduce the consumption of sugary drinks, posters and other shareable media,
monthly challenges related to rethinking their drinks, and an active blog with
current info, fun facts, and motivational posts.