The Nebraska State Fair announces a major new sponsorship with Pinnacle Bank.
Pinnacle Bank has agreed to a $600,000 deal for naming rights on the Exhibition Building. It will be called the Pinnacle Bank Expo Center.
It's the second bank with ties to central Nebraska to agree to a long term deal with the fair. Five Points Bank previously donated funds to name the livestock arena.
Pinnacle Bank is not new to the world of naming rights. The bank is the title sponsor of the new arena in Lincoln's Haymarket.