JC Penney is under fire for a
"back-to-school" television ad.
The ad features a voice-over from a
mother saying a son's clothes could "make or break" him for the
entire year. The ad then shows the student sitting alone at a lunch table.
Some parents say the spot promotes
bullying and puts pressure on cash-strapped parents to buy the latest clothes.
JC Penney says the ad was not intended
to trivialize or promote bullying and has since been taken off the air.