Making cancer awareness a permanent focus, a local concrete business helps cement the message in the fight against the disease.
Kearney Concrete brought the community together on Sunday to host the first "Concrete Cares" fundraiser.
It's a kick–off party for Nebraska in a sense, to join other states to place pink decorative concrete to support the cause.
Organizers are impressed with the community's commitment.
"Awareness. That's all we're trying to do. It's not about the money, it's about awareness," said state event director Jereme Montgomery. "And that's all we're trying to do is create that awareness from a certain industry like concrete."
"It really tells you that this disease has touched people's lives, and they want to make a difference too," said project director Mike Murray. "It's not just Kearney Concrete, you can see there's people who come out here and say 'hey, we live in Kearney, Nebraska and we don't like this disease, we want to beat it, we want to be part of what beats it.'"
More than $3,500 from Sunday's event will go to help cancer patients and their families in Nebraska. Plans are already set to pour decorative concrete at the Archway, Perkins and Good Samaritan Cancer Center in October.