Dollar General is opening a new store in Holdrege, hosting its grand opening at 1133 Burlington Street on Saturday starting at 8 a.m.
Customers will enjoy special deals and free prizes at the grand opening event. The first 50 adult shoppers will receive a $10 Dollar General gift card and the first 200 shoppers will receive a Dollar General tote bag, among other giveaways.
The new store aims to provide customers with the same value and convenience they have come to rely on in a new location.
"Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a wide assortment of merchandise and great prices on quality products," said Dan Nieser, Dollar General's senior vice president of real estate and store development.
"We hope our Holdrege customers will continue to enjoy shopping at Dollar General's new location," he said.
Dollar General's new location features a fresh layout, designed to make shopping easier and simpler for customers.
Some of the store's new features include seasonal products featured in the center of the store, easily recognizable departments with visible signage and coolers that are more conveniently located at the front of the store.
Dollar General stores carry a selection of national and private brands of food, housewares, seasonal items, cleaning supplies, basic apparel and health and beauty care products.