What started out as a way to bring the presence of the American Heart Association back to Central Nebraska, is now a popular scavenger hunt that sheds light on the importance of heart health.
Saturday morning, teams ran across UNK campus; completing fun tasks and collecting points, during the third annual Heart Chase.
The race is based on popular reality and game shows promoting the benefits of a healthy heart.
Officials and participants say it's a great way to share awareness.
"It's a physical activity, it's something that not only raises awareness about the American Heart Association," said event media chair Josh Hanshaw. "But also about heart health, about being active and physical which is what we're here to do today."
"This is a great event to be involved in because first of all it's such a worthy event to fundraise for," said participant Carol Lindstrom. "Lots of people are affected by heart disease and strokes in their family, mine included, and it's a good way to get out with your friends and family and support fundraising for heart disease."
Organizers are hoping to raise between 25 to 30 thousand dollars at Saturday's race. NTV's own Carol Staab emceed the event.