Pepsi Releases Video of Milligan Concert with Lee Brice - KHGI-TV/KWNB-TV/KHGI-CD-Grand Island, Kearney, Hastings

Pepsi Releases Video of Milligan Concert with Lee Brice

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Pepsi released a video Tuesday showing the takeover of a small Nebraska town in the middle of America.

The company released their video of the Jan. 4 takeover of Milligan, Neb. that featured a performance from the York High School band and spirit squad and country star Lee Brice.

The goal of the whole event was to get America hyped for halftime at the Super Bowl, and the company thought what better place than Milligan -- which is right in the middle of the country.

Main Street was transformed with a stage, rows of vending machines and Pepsi handed out memorabilia to everyone in the rural community. Lee Brice performed for the crowd and the night ended with fireworks.

Thousands turned out for the show, despite freezing temperatures.

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