Freezing for a cause...that's what more than 60 people did at Kearney's Yanney Park Saturday morning, by running into 32 degree water. These brave souls, many in costume, are helping raise money for the Special Olympics.
It's the 15th year for the Polar Bear Plunge which has not only gained in popularity, but has even changed the lives of some popular cartoon characters.
"I think it's grown every year. We get a lot more people, a lot more community involvement each year," said Nebraska Law Enforcement Torch Run Director Jeff Boston. "That's what it's all about, getting community involved and everyone together and having fun."
"There's too much evil in the world, we need more good, we need more people that are doing the right things for the right reasons," said participant David Morehead.
Saturday's event brought in just under $16,000.
The Polar Bear Plunge is just one of the events involved in the Nebraska Law Enforcement torch run, which is the biggest fundraiser for the Special Olympics.