Nebraska basketball fell short in their first NCAA Tournament Appearance in 15 years when the Baylor Bears defeated the Huskers 74-60.
However, the game was good for many local businesses. Nebraska fans flooded local bars and restaurants, with multiple restaurants saying that a seat could not be found midway through the game.
"You know we've been open for March Madness for 6 or 7 years now and this is the first time a sea of red showed up. It was more like a football game than a basketball game," said Cunningham's Journal owner Mike Anderson.
Fanatics in downtown Kearney is usually not open for lunch, but they took advantage of Nebraska's tournament appearance.
"We opened up at about 11 this morning. It was filled to max capacity pretty much the whole day, and it was a good day for us," said owner Todd Schirmer.
This marks the seventh time Nebraska men's basketball has lost a NCAA Tournament game; they have never won a game in the big dance.