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SOURCE Decision Resources Group
New Manhattan Research Study from Decision Resources Group Helps Marketers Understand How Physicians Are Using Digital Media and Technology in Their Practices
BURLINGTON, Mass., May 29, 2014 /PRNewswire/ -- As U.S. healthcare providers reorient their practices to meet outcomes-based incentives, many are looking to patient-facing digital tools to help them meet those goals, according to data from Manhattan Research's Taking the Pulse® U.S. 2014 study. More than a third of physicians said that they had been evaluated or rewarded based on metrics measuring cost of treatment, patient outcomes or referrals over the past year. At the same time, two in five physicians agreed that using digital technology to communicate with patients will improve patient outcomes, and as many said that they have increased their use of digital tools to communicate with patients over the past year.
Key findings on physician digital behavior from Taking the Pulse® U.S. 2014 include:
About Taking the Pulse® U.S. 2014
Taking the Pulse® U.S. is Manhattan Research's annual market research study and syndicated advisory service focused on how U.S. physicians use the Internet, digital media, mobile devices and other technologies for professional purposes and patient interaction. Taking the Pulse® U.S. 2014 was fielded online among 3,066 U.S. practicing physicians in Q1 2014. The data can be segmented across a variety of target specialist audiences, including PCPs, pediatricians, cardiologists, oncologists, gastroenterologists and OB/GYNs. For more information, please visit www.manhattanresearch.com/ttp.
About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Decision Resources Group's Manhattan Research product line offers insights and analysis on digital health trends among healthcare professionals and consumers in the Americas, Europe and Asia-Pacific. Find out more at www.manhattanresearch.com and www.DecisionResourcesGroup.com.
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Decision Resources Group
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