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SOURCE Kraft Foods Group
Brand Teams Up with Country's Reigning Female Vocalist of the Year to Sponsor 30-City Concert Tour Across America this Summer
NORTHFIELD, Ill., June 2, 2014 /PRNewswire/ -- Crystal Light, a low-calorie drink mix that adds flavor and vibrancy to water, is thrilled to announce an exciting new partnership with Grammy Award-winning singer-songwriter Miranda Lambert as the presenting sponsor of her 2014 "Platinum" Tour. As summer heats up, Miranda Lambert fans nationwide will be sipping in style on the country music superstar's all-time favorite beverage.
"Crystal Light is about adding fun, guilt-free pleasure to your day, so teaming up with Miranda Lambert, a long-time fan of the brand, was a natural fit for us," said Jennifer Dahlgren, Senior Brand Manager for Crystal Light. "We're excited to accompany Miranda on her tour during such an exciting time in her career, and join her amazing fans in a celebration across the country this summer."
A Look Inside the Partnership
Since mid-May, Miranda's Crystal Light-branded 1954 Airstream trailer – named Wanda The Wanderer – has been traveling across the country to give fans a chance to preview select tracks from the new album, "Platinum." The mini-tour will culminate June 5-8 in Nashville, Tenn., when Wanda The Wanderer is featured during the CMA Music Festival and fans can listen to live country music while sampling Crystal Light beverages.
"I'm always talking about the fact that Crystal Light has been a staple in my life – on tour and at home – so joining forces was the perfect way to kick off this tour," said Lambert. "My newest album is a true reflection of my lifestyle – of which Crystal Light is a big part – so it's going to be really fun to have the brand with me all summer long."
The Crystal Light Presents "Platinum" Tour kicks off on July 10 and hits 30 cities throughout the U.S. this summer. As the exclusive beverage sponsor, Crystal Light will host several engagement areas at select venues, providing product samples and sponsoring giveaways.
Concert-goers at select venues will have the opportunity to sample Crystal Light while celebrating their "tiny wins" – the little steps taken every day on the path to "a better you." Fans can join the conversation on social media (@CrystalLight) and share their personal successes by using the hashtag, #tinywin. For more information, visit http://www.crystallight.com/.
ABOUT CRYSTAL LIGHT
With most flavors containing between 0 and 5 calories per serving, Crystal Light drink mixes offer artificially sweetened, great-tasting beverage options in powder and liquid forms. Crystal Light is available in a variety of refreshing flavors and convenient forms, including both on-the-go and multi-serve pitcher packs. Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain 4 grams or less of carbohydrates per serving and are considered a FREE exchange. For more information about Crystal Light, connect with Crystal Light on Facebook (www.Facebook.com/CrystalLight) and follow us on Twitter @CrystalLight (www.Twitter.com/CrystalLight).
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
ABOUT MIRANDA LAMBERT
Grammy Award winning singer-songwriter Miranda Lambert is the reigning four-time CMA and reigning five-time ACM Female Vocalist of the Year. She is the first to win five consecutive ACM trophies for Female Vocalist of the Year. Her last album, "Four The Record," made history when it debuted atop Billboard's Top Country Albums chart, making Miranda the first country artist in the 47-year history of the chart to have each of her first four albums debut at # 1. All four of those albums have also been certified Platinum. The top 5 single "Automatic" is the first single from her highly-anticipated fifth album, "Platinum," which will be released June 3. Her Crystal Light Presents "Platinum" Tour kicks off in July.
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