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SOURCE Decision Resources Group
Leveraging Nurse Support Could Boost Engagement with Rheumatoid Arthritis Brands, According to Findings in New Manhattan Research Analysis from Decision Resources Group
BURLINGTON, Mass., June 3, 2014 /PRNewswire/ -- Manhattan Research's new Digital Competitive Landscape analysis finds that many rheumatoid arthritis (RA) brands are overlooking valuable ways to reach patients and physicians through digital channels and support their evolving needs. Each opportunity represents a risk in a highly competitive market.
Key findings from the Digital Competitive Landscape for RA analysis:
Comments from Decision Resources Group Vice President of Research Monique Levy:
Sources: Digital Competitive Landscape: Rheumatoid Arthritis; ePharma Consumer® 2013: Rheumatoid Arthritis Patients; Taking the Pulse® U.S. 2014: Rheumatologists, Google PageSpeed Insights tool (accessed May 24, 2014)
Digital Competitive Landscape: Rheumatoid Arthritis
- 25 websites analyzed, as well as other brand digital assets
- Digital initiatives from:
- Digital properties, tactics and channels such as website features and content, service portals. mobile, video, support programs, communication with reps, and much more
About Digital Competitive Landscape Series
Manhattan Research analysts track, categorize and analyze pharma website features, apps, social media, and other digital investments for competitive insights across 30+ brand categories, including RA, psoriasis, multiple sclerosis, diabetes, and many more. Paired with extensive research on consumer and HCP digital behavior and interest in pharma resources, expert analysts give you actionable answers to your strategic marketing questions. Learn more.
About Decision Resources GroupDecision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Decision Resources Group's Manhattan Research product line offers insights and analysis on digital health trends among healthcare professionals and consumers in the Americas, Europe and Asia-Pacific. Find out more at www.manhattanresearch.com and www.DecisionResourcesGroup.com.
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