The ALS Ice Bucket Challenge Is the Perfect Example of Viral Marketing that Works - KHGI-TV/KWNB-TV/KHGI-CD-Grand Island, Kearney, Hastings

The ALS Ice Bucket Challenge Is the Perfect Example of Viral Marketing that Works

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The ALS Ice Bucket Challenge is the perfect example of viral marketing that works – it raised awareness of Lou Gehrig’s disease, got people involved, and raised massive funding for the ALS Association.

September 4, 2014

Scottsdale, AZ, US – September 4th, 2014 /PressCable/

More Than a Fad, the ALS Ice Bucket Challenge Raises both Money and Awareness

Scottsdale, Arizona (September 2, 2014) – For the past few weeks this summer, the social media circuit has been flooded with videos of people dumping buckets of ice water on themselves, in response to a challenge by someone they know who has previously accomplished the same feat. These videos are part of the ALS Association’s viral marketing campaign dubbed “The ALS Ice Bucket Challenge,” and the campaign itself is being touted by social media experts as the perfect example of buzz marketing that works.

“It’s rare not to log in to Facebook or Twitter these days and not see anything posted about the ALS Ice Bucket Challenge,” says Joshua Thomas, a social media analyst and spokesperson for “These videos are everywhere.”

The fact that these videos are plastered all over social media for the last few weeks is proof that when viral marketing is done correctly, it can yield exponential results, Thomas states. These videos have not just created mass awareness of amyotrophic lateral sclerosis or ALS, also known as Lou Gehrig’s disease. It has also raised US$94.3 million for the ALS Association as of August 27, 2014. Compared to the same period last year, the ALS Association only earned US$2.5 million.

Thomas says the ALS Ice Bucket Challenge, creative as it is, will soon run out of steam. “People will get tired of watching other people, even celebrities, dump buckets of ice water over their heads.”

However, according to Thomas, viral marketing campaigns are designed to work that way – a spurt that gains momentum and eventually dies down and goes away. But while it is gaining momentum, this spurt has spread the message, got people to participate in it and yielded the desired results. is an online resource on viral marketing and how to create a social media marketing plan that works. For more information, please contact Joshua Thomas at or visit

Contact Info:
Name: Joshua Thomas

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